Market Research
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This page links to free websites with information on market resources as well as government statistics.
Also provided are links to top news sites with information on market performance.
Market Data
Free Resources
The following are free resources for market research. Use with discretion.
- Google Trends
Observe the popularity of keywords in Google Search and examine data by date, region, or category.
- Oklahoma Tourism Research Reports
Oklahoma tourism research and datasets.
- Pew Research Center Free Datasets
Datasets from the Pew Research Center released to the public for secondary analysis.
- Statista
An aggregation of statistical data on markets and consumers. Much of the data must be purchased, but some are free.
- Think with Google
Free resources from Google to track trends, popular products, and advertising techniques.
- TrendWatching
TrendWatching monitors changes in consumer behavior around the globe. The website offers several free resources.
Government Data
Links
- Office of Entrepreneurship Education | Resources
The U.S. Small Business Administration (SBA) presents several resources for small businesses on markets and economic conditions, including business statistics and demographics.
- Data.census.gov
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau. The vision for data dissemination through data.census.gov is to improve the customer experience by making data available from one centralized place so that data users spend less time searching for data content and more time using it.
Databases
- Data.gov
Data.gov is the home of the United States government’s open data. You can find federal, state, and local data. Available are tools and resources to conduct research, build apps, design data visualizations, and more.
- Data.ok.gov
Data.ok.gov is a service designed to provide Oklahomans with deep access to data and statistics about the activities of Oklahoma’s government. It’s a simple way to explore data about the economy, public health, transportation, the environment, and more.